I cannot emphasize enough how important it is to give unambiguous directions.  Via my wife:

I’m reading George Lakoff’s Moral Politics.  From the first chapter:

Whenever a cognitive scientist hears the words, “It’s just common sense,” his ears perk up and he knows there’s something to be studied in detail and in depth – something that needs to be understood.  Nothing is “just” common sense.  Common sense has a conceptual structure that is usually unconscious.  That’s what makes it “common sense.”  It is the commonsensical quality of political discourse that makes it imperative that we study it.

Yes, the video is funny on its merits – presuming the only injuries were to pride – but it does point you at some deeper stuff.